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Digital marketing is the term used to describe the use of online channels to promote and sell products or services. It encompasses a variety of activities, from websites to social media to mobile apps.

Digital marketing is the kind of marketing that is conducted on the screens of the devices of your customers. It is the foundation of many customer relationships whether in person or over the phone. Digital marketing covers email, social media, and search engine optimization.

The digital landscape is ever-changing and it may appear as if a brand new set rules apply to this new way of doing marketing. It’s not only about platforms and channels – it’s about ideas that endure in the digital age (the importance of humanisation, the fact that content is the most valuable asset etc) and shiny technology that was once thought of as the future, but is now entered the mainstream.

It’s all about connecting with your customers in a large scale, through their preferred digital channels, so that you can offer experiences that meet their requirements from building relationships to increasing sales. Digital marketing is essential for all companies. Even if you don’t have an enormous budget, you can connect with your customers and have an impact with the right tactics. To help you get started, we’ve put together our top tips specifically designed to help you build an effective digital marketing strategy, no matter your budget.

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