To guard against the latest cyber threats, it is crucial to keep up-to-date with the most recent user permissions. Two-factor authentication is also crucial. The digital landscape is always changing and cybercriminals are always one step ahead. To increase security, organizations should implement central solutions for access and user identification (IAM). These solutions can be paired with improved user education.

Commonly, 2FA is implemented by making users use an authenticator application on their personal devices. This will ensure that only the device of the user is used to log in to HubSpot, reducing the risk of having stolen or lost credentials.

For instance, Duo Security, a 2FA solution acquired by Cisco in the year 2018, offers mobile device support for its customers. The platform of the company uses FIDO and Web Authentication API (WebAuthn) standards to enable mobile device verification, using built-in capabilities available in iOS, Android and Windows phones. This provides a simple way for users to verify their identity without the need of an IT professional to update apps or alter settings, and it helps to stop them from accidentally bypassing security controls.

Other ways to implement 2FA include requiring that it be enabled in specific geographic locations, using network information to verify the location of users and blocking authentication attempts from suspect networks such as Tor proxy servers, proxies or VPNs. These conditional policies can be configured and enforced via the IAM solution’s administrator dashboard.

Additionally it is essential to realize that the process of implementing and rolling out 2FA will take some time. It is a good idea, to speed up the process by using an IAM solution which lets users disable 2FA if they are no longer able to use their authenticator application.

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